For six years I was the Head of Social Media at Darlington FC. I developed the club’s social presence, to over 70,000 followers, helping bring in vital funds to the club.

During this time, I worked with staff across the club including the head of media, hospitality, board members, retail and external providers to help promote the different areas whilst maintaining the day-to-day football content.

As part of the role, I led on the daily running of the accounts, as well as the long term planning for the channels. I have led on the planning and execution of social media campaigns for the club including, Season Ticket campaigns, Fundraising campaigns through the club’s annual boost the budget scheme and for individual matches. This included helping the club break our stadiums record attendance, reaching 1,000 season ticket sales for the first time as a fan owned club and increasing the clubs boost the budget scheme year on year.

I regularly produced and edited videos for our social media channels in a variety of formats including, interviews, highlights packages, signing announcements and short form content.